Applied Intuition’s New Product Development Process in Relation to their Business Strategy and the Dynamic Modern Autonomous Vehicle Industry

As stated by the Abstract, "This paper broadly seeks to examine the position of autonomous movement software developer Applied Intuition - who is seemingly uniquely characterized by a high financial valuation, diverse IP assets, a global presence, and collaborations with a broad array of large and upcoming firms - similarly - across the world, in spite of it being a privately-held company that receives relatively minimal news coverage. Through examining the NPD Process they utilize in conjunction with their innovation-centric business model, their unique position in a budding market comes to light; leveraging their strengths to build upon determined weaknesses, this paper further seeks to provide recommendations to streamline the NPD process within a firm, expanding their overall innovation output in a resource-conscious manner. Similarly, an implementation plan and approximate timeline will be outlined as to pivot Applied Intuition into a self-sustaining technological titan in the marketplace where its relationship with external collaborative firms is emphasized. To finalize, the author of this paper will offer a reflection on its relation to and personal effects on his career and skill-set."