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SHEIN vs. Zara: Digital Transformation in the Fast-Fashion Industry:
A Study on “Fast-Fashion” and “Ultra Fast-Fashion” and their Respective Business Models
A brief and thorough case analysis comparing SHEIN and Zara's digitally-driven business models with relation to current trends in the fashion-industry. This paper, furthermore, seeks to provide direction to SHEIN going forward.
Description of Work:
Research / Writing Lead
Role:
Author:
Clayton Steen / C.B. Steen
November 11, 2024
Date of Creation:
Additional Comments / Clarifications:
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